TEGAN : TRAVEL TOTE

2024

For the overpackers.

TEGAN is a stylish and adaptable companion for any adventure. Thoughtfully crafted to stand out, from day trips to airport lines.

Context: School Project

Duration: 1.5 Months

The Story

Designing TEGAN coincided poetically with a period of travel in my life.

As a perpetual “just in case” packer, I struggled to organize multiple bags for each occasion. This challenge inspired me to try designing my own. While waiting in airport lineups, I observed the gear of my fellow travellers, noting what I liked, what I wanted to avoid, and how to make my bag stand out effectively. TEGAN is the result of this.

Research

  • I broke down the concept of a tote bag, and developed a list of priorities:

    • space maximizing

    • Durable; won’t sag and stretch

    • Eye-catching but minimal look

    • Comfy on the shoulder and in the hand

    • Travel theft safe

    • Straps that don’t slide off

  • For aesthetics, I researched the brand BAGGU, to design within the constraint of a brand-look.

Ideation

  • After sketching out initial concepts, I compiled the best elements based on feedback

  • A card model helped me to conceptualize scale

Prototyping

  • I made a prototype for my key features: an expandable roll top, side tighteners, and a versatile webbing x

  • Key feedback from testers:

    • The bag was saggy/lacked structure, the x did little to help.

    • The tighteners and roll-top were complicated to use on the go.

Resolution + Make

  • Guided by the critiques I:

    • Removed excessive tighteners, in favour of a water bottle pocket

    • Centred the roll-top buckle for easier access.

    • Swapped the webbing x on one side for a pocket and structural vertical webbing.

  • Form was finalized in a BOM and Illustrator flat drawings

This project showed me how challenging it is to design a balance between organization and adaptability. At first, I tried to do too much, minimizing what each feature could do well. As I gained more feedback, it became clearer which features had merit, which did not, and which complimented each other for the most cohesive product. In future, I want to dive deeper into the potential of the roll-top for accessibility.

Future Considerations

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ZIGGY & LOOPY